By now you’ve understood that this blog is all about helping you find your motive for better nutrition and since there are few things that inspire me as much as farmers’ market season, I wanted to dedicate some time to market motivation. In fact, the market was the first stop on my to-do list yesterday morning, and what a great way to start the day. I love heading there early, close to opening time, (coffee in hand) when the weather is just right and I get first pick at the gorgeous produce. Then again, I also love the energy of the market on a busy weekend, when the produce stands are buzzing with chatter between farmers and food lovers. In brief, a stop at the farmers’ market is worth making, any time of day.

Why the farmers’ market?

For culinary inspiration

For grocery training, I usually encourage my clients to prepare a list they can stick to – this avoids impulse purchases that might set them off-course. But if there is one place to be impulsive, it’s at the farmers’ market. Sometimes, I’ll spot an ingredient that I never would have thought of  and it winds up heightening my meal. The market is also a great cure for culinary block. Can’t decide what to make for dinner? Let the seasonal offerings inspire you and buy whatever speaks to you.

For contact with the source

Have a question about how to use a certain vegetable? Interested in knowing which farming methods were employed? Curious about whether the produce is organic or if pesticides were used? The great thing about the farmers’ market is that you have the opportunity to ask the expert at the source. And if you don’t have any questions, just say hi and become friends with your farmer. Besides, it’s such a pleasure to connect with the person who is bringing you your food.

For local, peak-season produce

Spring is especially exciting for me because the notion of seasonality in Montreal isn’t exactly the same as it is in southern California. So after a winter of root vegetables, you can’t blame a girl for getting overly excited about local rhubarb and strawberries.

Besides the overwhelming variety of produce at your fingertips, here are other reasons to go local when you can

• You’re getting the freshest and best quality product. i.e. Local food tastes better.
• You are reducing the number of food miles between farm and table
• By buying food directly from the purveyors in your area, you’re supporting your local environment, agriculture as well as the farmers.

Because we’re lucky to have them

It’s a harsh reality but many places – some much closer than you may realize – do not have access to fresh produce. Which is why we should be thankful and not take our markets for granted.

• Montreal markets in your area
• Local products in Laval
• Market finder in Canada
• Localharvest.org for our southern neighbours

 

 

For you to be motivated about eating the best, you need to taste and fall in love with the best. This is why I am giving you an assignment; I am sending you to your local farmers’ market over the weekend. Purchase as much or as little as you like. If you’re able to make it a once-stop-shop for your entire grocery list – even better! Had plans to meet a friend this weekend? Why not catch up as you stroll through the farmers’ market? Find the time to just get out there and enjoy.

 

Will you be heading to the farmers’ market this weekend? Are you an impulse shopper?